Meet the Brewery: The Story Behind Laugh with SAKE
Every bottle of sake tells a story — of a place, a tradition, and the people who dedicate their lives to the craft. The Laugh with SAKE range at Premium Pour comes from a brewery with deep roots in Japanese sake culture and a philosophy that's as distinctive as the sake itself.
The Tradition of the Kuramoto
In Japan, a sake brewery is called a kuramoto — and the master brewer who oversees production is the toji. These are roles that have been passed down through generations, with knowledge accumulated over centuries. The relationship between the kuramoto and the local community, the water source, and the rice farmers is central to what makes each sake unique.
Japanese sake brewing is recognised as a UNESCO Intangible Cultural Heritage — a testament to the depth of craft and tradition involved.
The Philosophy Behind Laugh with SAKE
The name says it all. Sake, at its best, is a drink that brings people together — that creates moments of warmth, connection, and joy. The Laugh with SAKE range is built around this philosophy: premium quality that's approachable, sake that invites you to share it rather than save it for a special occasion.
Every bottle in the range is brewed with meticulous attention to detail — from the selection of rice varieties to the precise control of fermentation temperature. But the goal is always the same: sake that makes you smile.
The Rice Varieties
One of the most distinctive aspects of the Laugh with SAKE range is the use of specific, often rare rice varieties. The Junmai Daiginjo Matsuyama Mii is brewed with Matsuyama Mii rice — a heritage variety with a long history in Japanese sake brewing. Its use produces a sake with a distinctive character that you simply can't replicate with standard sake rice.
The Junmai Daiginjo 35 Zuiun, polished to just 35%, represents the absolute pinnacle of what's possible when exceptional rice meets extraordinary craftsmanship.
The Water
Water makes up the vast majority of sake by volume, and its mineral content profoundly affects the final flavour. Soft water tends to produce delicate, elegant sake; harder water produces more robust, assertive styles. The brewery's water source is carefully selected and monitored — it's one of the most important ingredients in every bottle.
The Range at Premium Pour
We've curated a selection of Laugh with SAKE bottles that showcases the full range of the brewery's craft:
- Junmai Daiginjo 35 Zuiun — the pinnacle, polished to 35%
- Junmai Daiginjo 40 — beautifully balanced premium sake
- Junmai Daiginjo Matsuyama Mii — rare rice variety, distinctive character
- Junmai Ginjo Iyo Shizukuhime — approachable and aromatic
- DRY Tanrei Akahyotan — crisp, dry, and incredibly food-friendly
- Namachozoshu Nigori Sake — creamy, cloudy, and uniquely refreshing
Taste the Craft
The best way to understand a brewery's philosophy is to taste its sake. Browse the full Laugh with SAKE range at Premium Pour and experience the craft for yourself. We deliver across Singapore.